What is a media kit? Think about a media kit as a CV for influencers. Just as a company would like to know if a potential future employee will be able to fulfil their role in the company. Brands want to know if influencers can achieve their marketing objectives and KPIs.
A media kit is an overview of you as a personal brand, so think carefully about the overall design aesthetic and information you include. If you want to take content creation seriously and start pitching to brands you need to create a killer media kit. No matter the size of your following, a media kit helps you stand out from the very saturated influencer crowd.
Below are 5 steps that will show you how to set up your influencer media rate kit. (pssst, we also share our fav media kit templates with you.)
1. About Me / Bio
This is your chance to introduce yourself to a brand. This paragraph should show off your personal brand, niche and personality. Brands want to ensure that they are partnering with an influencer that aligns with their values and beliefs. Keep this paragraph short and sweet, just highlighting the most important aspects of yourself.
It is essential to add a headshot photo of yourself. Make sure this image reflects your brand. After all, a picture is worth a thousand words.
Include all your contact information and social media handles so that brands can get a hold of you.
Struggling to write a bio? Here are some questions you can ask yourself when writing this section:
1. Who are you?
2. What are your passions / interests?
3. What is your niche?
4. What type of brand are you targeting?
2. Social Stats
Although statistics aren’t everything, it is important to showcase your social media statistics. When brands are developing marketing campaigns, they always set themselves marketing goals that they need to reach. It is therefore important that a brand can see all your important social media analytics like your impressions, reach, followers etc. This will allow a brand to determine if you are a good fit for their marketing campaign.
Statistics like demographic are arguably the most important statistic for a brand to see. This allows the brand to determine if your audience aligns with the audience they are trying to target. You can display your demographics by age, gender and country.
The best relationships are formed when your audience matches the brand's target audience.
Don’t know where to find your social statistics? Most social platforms have an analytical page that will provide you with all the information that you need. Your analytics are forever changing, remember to constantly update your statistics.
3. Previous Partnerships
If you have worked with brands previously it is important to include your work in your media kit. This allows a brand to see your style of collaboration and quality of work. If you have past campaign results like engagement and link clicks. Include that as well. Don’t be shy to include testimonials from previous brands.
4. Service Offering
A service offering for ever influencer is different, therefore it is important to include yours in your media kit. A service offering is the type of content you can create. This could be video, static or blog form. It also includes what social media platforms you are active on.
Example of service offering:
- Static posts / carousal posts
5. Pricing Rate
Deciding on your pricing rate can be a hard and confusing journey. It is hard to figure out your set rates in the early days, the more brands you work with, the easier it will be to determine your worth.
The best way to decide on your rate is to decide what your content is “worth”. Factors like your social media following, impressions and general engagement play a big role in what brands are willing to pay an influencer. Your pricing should also take into account how long it takes you to produce a piece of content. Many brands offer trade exchanges, this is especially common with micro-influencers. Don’t be afraid to negotiate your rate with a brand until you are completely satisfied with the offer.
· Keep your media kit short & sweet, try not to exceed 2 pages.
· Add clear and eye-catching headings.
· Use consistent colours, typography and images throughout your media kit.
· Avoid clutter – leave plenty of white spaces.
· Round your numbers e.g. 12,178 followers round off to 12K followers.
Now what you all have been waiting for. Our favourite editable media kits:
(Don’t forget to customise your media kit to your personal brand)
Let us know in the comments if this was helpful for you. Are there any questions you have that we haven't answered?